Idents

An Ident is a introduction into the film to represent the films producers/publishers and is typically around 10-20 seconds. They are using in radio, film and TV. They may be used to please the licensing authorities and for a form of branding, sometimes both. They are typically used at the start in films but are also used for TV between adverts or breaks, as for radio they are usually a recoccuring voice naming the station throughout the shows. Each company has their own unique ident that represents them.

We will be using this ident below in our film trailer as it is high resolution and very smart and professional. Also we will be using this because of the dark nature it gives out which will suit our action film.

Here are some well known idents.