Idents

An Ident is a introduction into the film to represent the films producers/publishers and is typically around 10-20 seconds. They are using in radio, film and TV. They may be used to please the licensing authorities and for a form of branding, sometimes both. They are typically used at the start in films but are also used for TV between adverts or breaks, as for radio they are usually a recoccuring voice naming the station throughout the shows. Each company has their own unique ident that represents them.

We will be using this ident below in our film trailer as it is high resolution and very smart and professional. Also we will be using this because of the dark nature it gives out which will suit our action film.

Here are some well known idents.

Stages of creating Film Magazine and Film Poster

Mock up of Film Poster and Film Magazine

Planning for the Film Trailer

Plot

Mason (Scott Mosher) is a family man, a hard working journalist with a beautiful wife L'fonda (Tasha Maguire), who is unaware of Masons drug obsessed past... Until it catches up with him. Mason owes £100,000 in unknown fee's to a high class drug dealer, who is willing to go to extreme lengths to get his money, even if it means killing his wife.

Extras

As an extra on set we need a driver, someone who will not actually be featured in the film, but can provide a transport source to make the trailer run smoothly. We are very lucky to know someone who doesn't mind giving up his time for this short part in our trailer.

Kieran Gateley - Driver

Risk Assessments



Locations

Locations are a very important factor in any movie, and so I have arranged them so that they match the criteria of the storyline, we needed a family home, a house that looks as if it has been settled into. We also needed an office, after talking to many local business's and companies, it appeared nearly impossible to find a suitable location for this movie, however I was very lucky to be able to book the Maghull Business Center, I originally didn't think about asking there but as a last resort I asked and they granted me permission to use one of the offices for 15 minutes. We will need to be prepared and organised for the shots taken in the business center due to the short time we have been allocated. For a final location we needed an outdoor, deserted and private place to film, my original plans were to use a field in Lydiate, however time management and travel plans forced us to pick a more local place, and so we decided to film on Maghull canal. This was an excellent decision as the graffiti walls and worn bricks give a typical british, gritty film appearance.

Time Managment

The trailer is set to be filmed on 26/10/11, starting at 12:00 and continuing to around 4:30. We are very lucky to book an office at the Maghull Buisness Center, however they allowed up to 15 minutes starting at 15:00, so whilst in the office we have to plan and carefully construct our usage of time. The scene in which the actors will be entering the building can only be filmed once also, as our driver Kieran has other plans and has to leave us. Myself and Richard Dyer will enter the building and set up cameras suitabley, ensuring no posisble errors or hazards will affect our shot, we then text Kieran and begin shooting. Kieran drives up too the building, L'Fonda is taken out of the car by our 2 bodyguards, and dragged into the building; I will film this process. As soon as they enter the building it is my job to point to the room in which they are supposed to go into, and pan my camera from left to right. We have also planned that if we have missed any shots during this day or if we discover that some shots turn out bad then we can re-film on the 16/11/11.

Soundtrack

In our trailer we will not be focusing from sounds from the actual filmed scenes. Instead we will be including a soundtrack that will build dramatic tension from start to end. It fits very well with the equilbrium. Aswell we will be fitting the scenes to be in time with the trailer. We will also be using extra voices which we record in our studio to go along with the acutal trailer



For my movie I will be following a basic version of Propps Theory, in that I will include a hero, a 'princess', a villain, and sidekicks for the villain. The Hero will be the main subject throughout the movie, and to gain attention to the hero I need a well built, handsome and brave posed actor. The 'Princess' needs to be able to connect to the hero in a way that'll convince the audience that the two are deeply deeply in love, she should be attractive and show feminine attributes throughout her performance. The villain should appear powerful, someone that the hero will have to fight hard to beat, the villain could look powerful in build or in appearance (I.e clothing choice and attitude on set). The Sidekicks should try to mimic their boss's actions and personality, but in a way that doesn't quite fill his shoes, they should appear 'dumb' or 'slow' so that it is clear that they'll never be able to out-grow their own boss. I believe I have picked the perfect actors for my project and am very excited to work with them.

Actors

For my movie I will be following a basic version of Propps Theory, in that I will include a hero, a 'princess', a villain, and sidekicks for the villain. The Hero will be the main subject throughout the movie, and to gain attention to the hero I need a well built, handsome and strong posed actor. The 'Princess' needs to be able to connect to the hero in a way that'll convince the audience that the two are deeply deeply in love, she should be attractive and show feminine attributes throughout her performance. The villain should appear powerful, someone that the hero will have to fight hard to beat, the villain could look powerful in build or in appearance (I.e clothing choice and attitude on set). The Sidekicks should try to mimic their boss's actions and personality, but in a way that doesn't quite fill his shoes, they should appear 'dumb' or 'slow' so that it is clear that they'll never be able to out-grow their own boss. I believe I have picked the perfect actors for my project and am very excited to work with them.

Mason - Scott Mosher pos
L'Fonda - Tasha Maquire
Nikolas Bellonski - Michael Fairhurst
Bodyguard 1 - George Hart
Bodyguard 2 - Steven Ecott

What went wrong

Story Time Line/ Running order

0:00 – 0:03 (Fade into extreme long shot panning virtically up sky scrapers, fade out)

0:03 – 0:06 (Fade into slight zooming of room where Mason lives, fade out)

0:06 – 0:08 (Fade into Mason writing on desk, camera angle table height facing up, fade out)

0:08 – 0:11 (Fade into L’Fonda hugging Manson from behind whilst still writing, fade out)

0:11 – 0:14 (Fade into Mason in kitchen drinking coffee, panned upwards, fade out)

0:14 – 0:16 (Fade into letter being posted through front door, fade out)

0:16 – 0:19 (Fade into Mason stood reading letter in shock horror, low camera angle, fade out)

0:19 – 0:22 (Fade into letter being dropped on floor)

0:22 – 0:24 (Fade into L’Fonda and Mason arguing stood up, low two shot)

0:24 – 0:27 (Fade into L’fonda slapping Masons face, close up on Masons face)

0:27 – 0:29 (Fade into door being broken open by Bodyguards 1 and 2, fade out)

0:29 – 0:32 (Fade into L’fonda being dragged away whilst Masons being held back, two shot angle)

0:32 – 0:34 (Fade into Mason being punched in face and falling down, face down, close up)

0:34 – 0:37 (Fade into L’fonda in back of car between body guard 1 and 2 with bag on head)

0:37 – 0:40 (Fade into Mason running out of house and looking left and right)

0:40 – 0:43 (Fade into Mason running down road in attempt to catch L’fonda, ripped clothing exposing muscles)

0:43 – 0:45 (Fade into L’fonda being taken into iconic building by Bodyguards)

0:45 – 0:48 (Fade into Jamie stood outside iconic building tired, worn down and angry)

‘’COME THE FUCK AT ME BRO!’’

0:49 – 0:52 (Manson jumping over fence)

0:52 – 0:55 (Nikolas creepy smile, close up angle)

0:55 – 0:57 (Mason kicking bodyguard 1 whilst bodyguard two holds him from behind, long shot)

0:57 – 1:00 (L’fonda on phone crying)

1:00 – 1:03 (Mason walking down busy road in suit)

1:03 – 1:05 (Brief case angle of Mason walking from

side)

1:05 – 1:08 (shot carry’s on from Briefcase scene however the briefcase is gone)

1:08 – 1:11 (Mason on knees screaming,  camera angle birds eye view)

1:11 – 1:13 (Nikolas shooting bodyguard 1, over the shoulder angle)

1:13 – 1:16 (Mason beating up Bodyguard 2, 2 punches and 1 kick)

1:16 – 1:19 (Mason and L’fonda Kissing/hugging, two shot)

1:19 – 1:21 (Mason running downhill in forrest, half suit dressed, followed by bodyguards, long shot)

1:21 – 1:24 (Mason aiming gun at camera, close up)

1:24 – 1:27 (L’fonda jumping off wall)

1:29 – Jump cuts to 1:37

Marketing Campaign The Dark Knight

I have decided to research the marketing campaign for TDK (The Dark Knight) as it is in the same genre of the film trailer I am producing.

The first usage of a marketing campaign they used for TDK is that they created a website with the tagline "We believe in Harvey dent" promoting Harvey Dent's (Fictional character in TDK) political campaign. Warner brothers wanted the fans to earn on what they would like to know about the upcoming film so they decided to have a system where the audience had to send emails to the company to chip away a pixel which eventually led to a vandalised website which revealed the Joker. This is a very good use of Viral marketing through the internet as it interacts with the audience and makes them earn the right to know about the film.

Eventually in 2007 at comic con, WhySoSerious.com released a scavenger hunt which made the audience search for a teaser trailer and a new picture of the Joker. This is another way of interacting with the audience to promote their film. Involving the audience will make them personally more interested in the film as they are connecting towards it. Eventually each prize the audience won (Such as Posters, Trailers etc.) would connect to another website revealing even more about the film itself.

 

They also used several different techniques with teaser trailers with cinemas. In IMAX’s I Am Legend, the played the intro scene as a teaser. In non-Imax cinemas they play other teaser trailers for the film. Not only did they use this, they created spin offs such as animated series and special features connecting the first film to the new one in the Blu Ray disk of Batman Begins.

Unfortunately, one of the main actors passed away. Heath Ledger who played The Joker was primarily focused on via memorials and tributes. Warner Bros informed the fans that they would inform fans that actual campaign buses nicknamed "Dentmobiles" would tour various cities to promote Dent's candidacy for district attorney.

Another marketing campaign they had used is that they open Batman themed rollercoasters, role plays, toys, clothes, puzzles and other synergy with company’s such as Dominos.

Overall this is a massive marketing campaign that would have cost a lot of money. I could very possible recreate some of these techniques used such as the linking websites. The main technique Warner bros has used is to personally interact with their audience, making them work for information about the film. This would be satisfying to working for information if I were the audience.

Software

I will be using several different software programs to help me create my media coursework. Two programs I shall be using are iMovie and Macromedia Fireworks.

iMovie is a movie editing software that comes with any Mac. It has simple interface and is very effective in its usage. It comes with simple but effective transitions as well as not becoming very time consuming as it is simple and fast to use. It is also compatible with most video formats which make it easier with not having to convert them. It also has some good rendering software for optimal visualisation.

Software I will be using is Macromedia Fireworks which works will all platforms. It is similar to programs such as Photoshop but I am more comfortable with using fireworks as I have already used it in several different topics. I believe it has a better interface and more simple, while delivering the same expertise as Photoshop has. I will be using this software to create logos, banners and posters for my film production.

MERRY CHRISTMAS

MERRY CHRISTMAS

Synergy between a Film Poster, Film Trailer and Film Magazine Cover

These media texts use each several methods to link and help each other’s promotions. There are several different elements that are linking to each of these different promotional materials. Each material has a feature that is linking between them all, a reoccurring theme. One of these first elements is the colour theme that is taking place within these materials, it follows the colour scheme of a dark blue set with dark bright colours such as the dark purple and green set against the dark blue set. They also seem to share the same visual effects with each other. These also link into the film as the villain of the film (Joker) is represented by these dark bright colours, making him stand out from the rest of the set. These colours also represent that he an insane character as the colours are very extravagant. Also he is illustrated as the main villain as he is mostly promoted, through posters and trailer. He always seems to stand out from the rest of the scene, like he's different from everyone else. Another feature that is linked between all of the materials is the batman logo, which is found in all media texts. This picture immiedently is known to a large majority of the audience. The media also seems to focus on the Joker a lot; he is only most covers of posters and magazines and has a large part in the trailer, including the voice over. This is maintained throughout the several different media texts that are published up until the release of the film; they seem to focus on the same features to keep it all in the same context. Along time, they seem to develop more of the storyline with each release of the media. At first it was promoting Batman but they started to play in villains started focusing on them to lure the audience in to excite them. Though not to develop on to much of the story, the synergy of these products is to relate to each different media text, helping each other out on developing on the story in their own way using the main theme shown through the media texts.

Media Regulation

Almost everyone relies on the media, known as the public watchdog, to learn about news and hear debates. Governments often dislike influential alternative or critical voices and works to stop them capturing, curtailing or controlling the media through regulation.
Below from top to bottom are the influences on media policy in a hierarchy.

State and government intervention
Specific media laws
General laws of the country
Regulatory and licensing authorities
Technical/administrative agencies
Advisory bodies
Public complaints and standards bodies Industry standards authorities
Professional self-regulatory bodies
Public opinion and pressure groups
Voluntary consumer and audience watchdog groups
Media criticism