These media texts use each several methods to link and help each other’s promotions. There are several different elements that are linking to each of these different promotional materials. Each material has a feature that is linking between them all, a reoccurring theme. One of these first elements is the colour theme that is taking place within these materials, it follows the colour scheme of a dark blue set with dark bright colours such as the dark purple and green set against the dark blue set. They also seem to share the same visual effects with each other. These also link into the film as the villain of the film (Joker) is represented by these dark bright colours, making him stand out from the rest of the set. These colours also represent that he an insane character as the colours are very extravagant. Also he is illustrated as the main villain as he is mostly promoted, through posters and trailer. He always seems to stand out from the rest of the scene, like he's different from everyone else. Another feature that is linked between all of the materials is the batman logo, which is found in all media texts. This picture immiedently is known to a large majority of the audience. The media also seems to focus on the Joker a lot; he is only most covers of posters and magazines and has a large part in the trailer, including the voice over. This is maintained throughout the several different media texts that are published up until the release of the film; they seem to focus on the same features to keep it all in the same context. Along time, they seem to develop more of the storyline with each release of the media. At first it was promoting Batman but they started to play in villains started focusing on them to lure the audience in to excite them. Though not to develop on to much of the story, the synergy of these products is to relate to each different media text, helping each other out on developing on the story in their own way using the main theme shown through the media texts.
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