Trailer Comparison

Cinderella is one of the earliest created trailers. Most of the typical conventions of a trailer are not followed as this is one of the earliest trailers. It introduced little about the actually story in the video clips and is heavily focused on large text displays covering most of the screen up. The clip is only 30 seconds as modern day trailers are over 2 minutes on average. There is a small voiceover section but not detailing any information about the film itself but the creator of the film. To a degree the creator is famous and himself alone would bring a large range of audience towards the film as well as the production name "Walt Disney" but little about the story of the film is shown or told. In the text a lot of features enticing the audience to watch are used but again little information about the story has been shown. It uses some basic features such as a film title, music and a voice over. It doesn’t follow the usual pattern of starting out slow and building up, it just jumps right into promoting the release. They use Walt Disney as a device to make the audience watch as already he has a large following from other productions so he is the main device used to promote this film.

Terminator 2 follows the typical conventions of a film trailer. It starts out slow and builds up and keeps on building to the end. The soundtrack is a well-known track that was made famous from the first film which is used to relate to the previous audience from the last film. It includes a voiceover and dialog from the film to set the scene and genre from the film. It states a lot on the previous film, informing information that happened on the previous film so not only will it aim for the audience that has seen the previous film but a new target audience. The voice over and sound track suggests the storyline but doesn't give away too much of the plot of the film, luring the audience into watching the mystery that is given in the film. Also it uses dialogue from the film to bring the audience into the film and create more depth to the film. It draws much attention due to large blockbuster effects such as CGI and explosions. This was created in the 1990's where CGI was just at its peak, where effects where becoming realistic and this trailer try’s to show of this new technology by providing scenes where CGI is shown. It is one of the earliest films as well to use CGI so at the time it was a big interest. It also uses the main character/actor to promote the film as Arnie is well known throughout the world; people would most likely see the film just for the actor. It also contains graphics such as the film title, opening dates, cast and other basic information. The soundtrack is also synced with the film itself; such a drum beat timing with an explosion. Allot of devices have been used and this was the start of a typical blockbuster trailer we see today, this is a one of the first blockbuster trailers. Allot of action is used as well to keep the audience interested in it, as well as using key elements to provide information on the back story of the film.

Film Posters

Here are 3 film posters for the film Inception. In each poster, the actor Leonardo Di Caprio is at front of each poster thus giving the audience the information that he is most likely to be the main character. They also use Leonardo is a famous actor and is used to attract the target audience. Another feature that signifies this is that in each poster, Leonardo's name is at the top of each poster with the tagline underneath it. Each poster is slightly different but revolves around the same theme; all 3 with dark blue colour schemes are the title "Inception" in a dark red colour to stand out from the dark blue scheme. Also the title is centred in the posters overcoming any image. It is most likely the standard out title with be the first thing to catch the audience’s eye. Another reoccurring feature is that each poster has twisted scenery. The architecture is not realistic, showing that this is a fictional film. Each film poster seems to be eye catching and mysterious, which makes it so the audience want to solve the mystery behind it. Each of these posters use the common conventions of film posters and are all well designed to draw in the audience

Here I have posts two front pages of film magazines. Each is promoting the new film "Inception". A common feature in both is that the magazine revolves around the main film they are discussing about. This is show by Leonardo covering up the masthead of the magazines title. Also any other film release is put aside to the Inception image revolving around the main release. Another feature that the magazine Film is promoting is that they've personally changed their masthead to suit the "Inception" themed magazine. The have replaces their masthead with a strange architectural film title. Not to say that empire hasn’t tried as their background has a strange architectural image has been used in the back ground. The image of Leonardo isn't up to a high standard though compared to the strong stature of Leonardo in the empire image. Comparing the posters, these have followed the exact same theme of dark blue and architectural background. Also Leonardo has been shown into each image as he is a famous actor who will attract a large majority of the audience due to his fame.