Trailer Comparison

Cinderella is one of the earliest created trailers. Most of the typical conventions of a trailer are not followed as this is one of the earliest trailers. It introduced little about the actually story in the video clips and is heavily focused on large text displays covering most of the screen up. The clip is only 30 seconds as modern day trailers are over 2 minutes on average. There is a small voiceover section but not detailing any information about the film itself but the creator of the film. To a degree the creator is famous and himself alone would bring a large range of audience towards the film as well as the production name "Walt Disney" but little about the story of the film is shown or told. In the text a lot of features enticing the audience to watch are used but again little information about the story has been shown. It uses some basic features such as a film title, music and a voice over. It doesn’t follow the usual pattern of starting out slow and building up, it just jumps right into promoting the release. They use Walt Disney as a device to make the audience watch as already he has a large following from other productions so he is the main device used to promote this film.

Terminator 2 follows the typical conventions of a film trailer. It starts out slow and builds up and keeps on building to the end. The soundtrack is a well-known track that was made famous from the first film which is used to relate to the previous audience from the last film. It includes a voiceover and dialog from the film to set the scene and genre from the film. It states a lot on the previous film, informing information that happened on the previous film so not only will it aim for the audience that has seen the previous film but a new target audience. The voice over and sound track suggests the storyline but doesn't give away too much of the plot of the film, luring the audience into watching the mystery that is given in the film. Also it uses dialogue from the film to bring the audience into the film and create more depth to the film. It draws much attention due to large blockbuster effects such as CGI and explosions. This was created in the 1990's where CGI was just at its peak, where effects where becoming realistic and this trailer try’s to show of this new technology by providing scenes where CGI is shown. It is one of the earliest films as well to use CGI so at the time it was a big interest. It also uses the main character/actor to promote the film as Arnie is well known throughout the world; people would most likely see the film just for the actor. It also contains graphics such as the film title, opening dates, cast and other basic information. The soundtrack is also synced with the film itself; such a drum beat timing with an explosion. Allot of devices have been used and this was the start of a typical blockbuster trailer we see today, this is a one of the first blockbuster trailers. Allot of action is used as well to keep the audience interested in it, as well as using key elements to provide information on the back story of the film.